Like many individuals navigating today’s complex financial landscape, Suman Lahiri experienced firsthand the challenges of mis-selling, information overload, and conflicting advice. With countless products, opinions, and “experts” available, identifying what truly suits one’s financial needs can be overwhelming. The fear of making the wrong decisions - especially when time and money are at stake - often leads to inaction, a phenomenon commonly known as analysis paralysis.
Determined to overcome this, Suman chose the long, disciplined route - investing time in structured learning and professional certification. He earned the prestigious Certified Financial Planner® (CFP®) certification from the Financial Planning Standards Board, India, in 2019, enabling him to practice financial planning across 23 countries. He also holds an MBA in Operations.
Before founding Plan Your Money®, Suman built a distinguished 30-year corporate career, holding leadership positions across reputed organizations such as Future Group, IL&FS Milestone Capital Advisors Pvt Ltd, and Inox Leisure Limited. He has also served as the Chief Operating Officer of a listed company in India.
Following his certification, Suman dedicated five years to pro bono financial planning - helping working professionals manage debt, choose appropriate insurance, and build disciplined investment strategies. This phase deepened his understanding of real-world financial challenges and reinforced his commitment to ethical, client-first advice.
Plan Your Money® was founded on three core principles:
Our mission is simple yet powerful: To empower individuals with honest, transparent, and suitable financial solutions tailored to their unique goals. We believe financial planning is not about selling products - it is about clarity, confidence, and control over your financial future.
At Plan Your Money®, we combine deep expertise with a technology-enabled approach to deliver a seamless client experience. Our lean but highly skilled team manages backend processes efficiently, ensuring accuracy, reliability, and complete peace of mind for our clients.
We don’t just advise - we educate, simplify, and guide. So you can move from confusion to clarity, and from hesitation to confident action.